E-Commerce
Using Gen AI for e-commerce brings numerous benefits that enhance both customer experience and operational efficiency.
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AI opens up new creative possibilities for e-commerce by enhancing how brands present their products, especially through localization. For example, instead of casting multiple models for different regions, Gen AI allows brands to shoot a live model once and then use AI to change their ethnicity, adapting the visuals to resonate with diverse audiences without the extra cost of casting, production, or reshoots. This dramatically reduces costs while enabling brands to target a broader audience with more relevant, localized content.
Improved Sales
AI-driven virtual models showcase products in a realistic way. Research supports that displaying clothing on models, rather than flat images or mannequins, significantly boosts sales. A study by Shopify revealed that products displayed on models increased conversion rates by up to 38%, as customers find it easier to visualise fit, style, and how the item will look on them. This insight is crucial for e-commerce brands looking to increase engagement and revenue, with less waste and returns.
